WIT Mission

The mission of Women In Trucking is to encourage the employment of women in the trucking industry, promote accomplishments, and minimize obstacles. WIT brings together an eclectic group of companies ranging from motor carriers of all sizes, 3PLs, OEMs, private fleets of leading retailers and manufacturers, technology companies, insurance, accountants, financial services, consultants, health and fitness, attorneys, etc. All have the common goal of diversity and inclusion. Please view our Partners and Corporate Members.

 

With your membership, you become a part of the Women In Trucking Community and receive:

·        Company name, web link, contact info, and profile on the WIT website

·        Company name published in the WIT eNews

·        Use of WIT logo

·        Opportunity to host a webinar, promoted to our members and housed on our website

·        Opportunity to offer a discount or promotion for WIT members on our 'Members Only' page

·        Discounted pricing for participation at Accelerate! Conference & Expo as sponsor or exhibitor

·        Discounted pricing for job posts on our Career Center

·        Access to our Resources: Anti-Harassment Employment Guide, Recruiting Guide, Best Practices Guide,         Women’s Resource Group, D&I Index

·        May participate in our Top List Program: Top Women To Watch, Top Woman-Owned Businesses, Top Companies for Women to Work For

·        May nominate team members for Member of the Month, Driver of the Year, Distinguished Woman In Logistics, Influential Woman In Trucking

·        May participate in our Engage Platform, a private social setting to interact with other members

·        Professional Development Certification program for your employees

 

There are lots of ways to get involved as a member, to align your company with the mission, and to raise the visibility of your product or service to the Women In Trucking community and beyond. Whether you want to showcase your expertise, create buzz about your brand or recruit new talent, we can help. Together we can connect you with the decision-makers, influencers, and professionals you need to reach!

 

What Are Your Goals?

Lead Generation

Whitepapers, Sponsored Emails, In-Person Events, Virtual Conferences

 

Thought Leadership

Sponsored Content, Redefining the Road magazine, Wit eNews, Whitepapers, Women In Trucking Blog

 

Speaking Opportunities

Accelerate! Conference & Expo

 

Brand Awareness:

WIT eNews, Redefining the Road magazine, Banner Ads (website), Accelerate! Conference & Expo, Social Media

 

Annual Accelerate! Conference & Expo – Dallas, TX – Nov. 13-16, 2022 – 1,200-1,500+ Business Professionals

Reach transportation decision-makers - Mid to Upper Managers, Directors, VP, and C-suite – in the roles of leadership, marketing, sales, HR/talent management, operations, safety, and drivers. Five levels of Sponsorships and Expo-only packages are offered to fit every budget and include thought leadership opportunities, webinars, logo placement,  branding, and visibility throughout the year online, in print, and during the virtual event. Click here to view opportunities: Exhibit-Sponsor

 

Redefining the Road Magazine – Published 3x Per Year – 16k Readers

Reach our entire membership, comprised of corporate executives, managers, drivers, and students with more than 16,000+ readers. This is a great way to reach women drivers!! Find our 2022 Media Kit and Editorial Calendar online here and pay special attention to the Women In Trucking Top Lists program: Top Women to Watch in Transportation – Edition 1; Top Women-Owned Businesses – Edition 2; and Top Companies For Women to Work For in Transportation – Edition 3. Nominate your company or an individual, participate in the licensing program, and advertise in the magazine to tie your brand to diversity. It’s all here: Redefining the Road magazine.

 

Content Marketing, Thought Leadership,  Advertising, WIT eNews – 8K readers, Social Media Promotion – 90K+ Followers LI 28K, Twitter 23k, FB 13k, Insta 2k, TikTok

We offer an array of advertising and marketing opportunities via our digital channels, including social posts with 90k+ followers, banner advertising, sponsored content options, integrated marketing campaigns, thought leadership through sponsored videos, product showcases, corporate spotlight or bylined columns, dedicated email blasts, and lead generation/branding campaigns. It’s all here: 2022 MEDIA KIT.

Turn to pages 12 and 13. You also will find Specifications and Samples (of our best-producing campaigns) on page 12, as well.

 

The Salute to Women Behind the Wheel – MARCH 2022 – Reach 200+ Female Drivers

Reach women drivers in person at our reception, saluting women behind the wheel each year at the Mid America Trucking Show each March. For details, click here: Salute To Women.

 

ENGAGE Platform

Join a community and discuss challenges, and best practices with your peers. You can be mentored or become a mentor. It’s all part of the membership.

 

Our community – Recognizing Accomplishments – WIT Initiatives to Promote the Industry.

Top List Program: Top Women to Watch, Top Woman-Owned Businesses, Top Companies for Women to Work For.

Distinguished Woman in Logistics, Influential Woman in Trucking, Driver of the Year, Member of the Month,

Driver Ambassador Program/WITney, I HEART Trucking Photo Contest, Girl Scout Patch Program, Image Team

www.womenintrucking.org, click Our Community

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